If the percentage increase in the quantity of a commodity demanded is smaller than the percentage fall in its price, the coefficient of price elasticity of demand is _______________.
A
greater than 1
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B
equal to 1
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C
less than 1
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D
zero
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Solution
The correct option is B less than 1 If the proportionate change in demand is smaller than the change in price; then elasticity of demand is always less than 1.