If the stars presented to the companies are used to give rating on a scale of 10, then the rating of company C is
The stars presented to company C is 14 star. When it is converted to a rating on 10 scale, 14×2=12. However, the problem in pictographs is you can not determine the portion of the picture the image represents. For example, in this case, company C has 14 star but the creator might have intended 13 star. This makes pictographs difficult to read and are not preferred.