In a market survey conducted to ascertain brand switching parameters among toothpaste users, the previous and the present usership were checked out and presented as follows:
Present Past
CloseUp 80 74
Cibaca 26 30
Pepsodent 72 10
Colgate 49 60
None 25 16
Total 252 190
% of shift of people from. one brand to another.
The figure shows the percentage of past users who have now shifted to the brands as shown. The connections shown are only shifts.
Refer to the data and answer the questions.
If the total toothpaste usership increases by 10% in the next year and CloseUp by 15%, what percentage of the toothpaste using market would be CloseUp users?

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36.8

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No change

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None of these

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Solution

The correct option is C 36.8
New users = 10% of 227 + 227 ≅ 250
New users of CloseUp = 1.15 x 80 = 92
∴ Required percentage = 92250 x 100 = 36.8

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Similar questions

Q. In a market survey conducted to ascertain brand switching parameters among toothpaste users, the previous and the present usership were checked out and presented as follows:

	Present	Past
CloseUp	80	74
Cibaca	26	30
Pepsodent	72	10
Colgate	49	60
None	25	16
Total	252	190

% of shift of people from. one brand to another.
The figure shows the percentage of past users who have now shifted to the brands as shown. The connections shown are only shifts.
Refer to the data and answer the questions.
What is the percentage increase in the usership of CloseUp as a percentage of total sample population?

Q. In a market survey conducted to ascertain brand switching parameters among toothpaste users, the previous and the present usership were checked out and presented as follows:

	Present	Past
CloseUp	80	74
Cibaca	26	30
Pepsodent	72	10
Colgate	49	60
None	25	16
Total	252	190

% of shift of people from. one brand to another.
The figure shows the percentage of past users who have now shifted to the brands as shown. The connections shown are only shifts.
Refer to the data and answer the questions.
If the total number of people using any toothpaste is defined as "the market", what has the market usership increased by?

Q. Six Mark Question:-
You are a toothpaste manufacturer and you have introduced a new brand of toothpaste in the market. How will you determine the price of this product? Explain by giving any three points.

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100

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25

liked brand II and

35

liked brand III. If

8

of those asked, showed liking for all the three brands, then what percentage of those liked more than one of the three brands?

If a new brand , say brand 6 enters the market with total revenue same as brand 1 and tax percentage (on value) as 15%. Volume of brand 6 should be same as which brand to have unit price 50 more than any one of the given 5 brands?

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The correct option is C 36.8New users = 10% of 227 + 227 ≅≅ 250New users of CloseUp = 1.15 x 80 = 92∴∴ Required percentage = 9225092250 x 100 = 36.8

The correct option is C 36.8
New users = 10% of 227 + 227 ≅ 250
New users of CloseUp = 1.15 x 80 = 92
∴ Required percentage = 92250 x 100 = 36.8