In a perfectly competitive market, the buyers treat products of all the firms as homogeneous. Explain the significance of this feature.
In a perfectly competitive market, the products of all firms are homogeneous. The significance of this feature is as below:
(i) The buyers find that the products are homogenous, so only one price can prevail in the market.
(ii) If an individual firm tries to charge a higher price, it would lose all its buyers to the competing firms. Accordingly, exploitation of the consumer is ruled out.
(iii) Homogeneous product does not allow a firm to possess any control over its price. Accordingly, the firm's demand curve (under perfect competition) becomes a horizontal straight line.