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Question

In an attempt to cope with Reliance Jio's onslaught in 2018, market leader Bharti Airtel has refreshed its ₹ 149 prepaid plan to offer 2 GB of 3G/4G data per day, twice the amount it offered earlier. Name the type of plan is highlighted in the given example.? State its three dimensions also.

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Solution

Bharti Airtel has adopted a Strategy. A strategy is created by keeping the business environment in mind. Strategy includes three dimensions:
  1. Determining long term objectives
  2. Adopting a particular course of action
  3. Allocating resources necessary to achieve the objective

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