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Question

In order to strengthen agricultural marketing alternative marketing channels are emerging in the country. Mention examples of such channels.

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Solution

Important examples of alternative agricultural marketing are Apani Mandi (Punjab, Haryana and Rajasthan); Hadaspar Mandi (Pune); Rythu Bajars (Andhra Pradesh); and Uzhavar Sandies (Tamil Nadu); Direct supply to fast-food chains and hotels.


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