Question

In the below paragraph the last sentence has been deleted. Choose the option that completes the paragraph in the most appropriate way.

I am sometimes attacked for imposing "rules'. Nothing could be further from the truth. I hate rules. All I do is report on how consumers react to different stimuli. I may say to a copywriter, - research shows that commercials with celebrities are below average in persuading people to buy products. Are you sure you want to use a celebrity?" Call that a rule? Or I may say to an art director, - Research suggests that if you set the copy in black type on a white background, more people will read it than if you set it in white type on a black background." ___

• A. Guidance based on applied research can hardly qualify as 'rules'.
• B. Thus, all my so called 'rules' are rooted in applied research.
• C. A suggestion perhaps, but scarcely a rule.
• D. Such principles are unavoidable if one wants to be systematic about consumer behaviour.
• E. Fundamentally it is about consumer behaviour - not about celebrities or type settings.

Answer 1

The correct option is C A suggestion perhaps, but scarcely a rule.

Option C is the correct answer. Check the video for the approach.