Question

In what ways do you think advertisements affect inequality in a society?

Answer 1

Advertisements, although free, creative expressions, exhibit inequality. This is because they are targeted at the economically well off sections of the society. Advertisements are also costly to create. It takes a lot of money to make an advertisement and to show it through various media is also very costly. Moreover, since these advertisements have to be shown repeatedly for people to be able recall them, the cost of the product increases manifold. Such a large amount of money can be spent only by big business houses. People with smaller businesses cannot afford to spend such money on advertisements. This affects the sales of smaller businesses and products and creates inequality in the society.