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Question
In which of the following aspects is secondary data superior to primary data?
In which of the following aspects is secondary data superior to primary data?
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Solution
The correct option is D Susceptibility to researcher bias
Since primary data is directly collected by a researcher, there is a possibility that the data can be altered or collected from biased sources to serve the interests of the researcher. In contrast, secondary data is less prone to researcher bias.
Since primary data is directly collected by a researcher, there is a possibility that the data can be altered or collected from biased sources to serve the interests of the researcher. In contrast, secondary data is less prone to researcher bias.
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