Innovators Ltd. is doing business of manufacturing water purifier. It has already, been manufacturing water purifiers since last 10 years. Now it has come up with a latest innovation in the field of RO purifiers which will avoid wastage of water. It knows that there are many competitors in the field as Whirlpool, Aquaguard, Zero B, Kent, Eureka Forbes, LG, etc.
(i) Which value is adopted by the company?
(ii) Suggest which factors should it keep in mind while fixing the price of purifier.
(iii) Which channel of distribution should the company adopt?
(iv) Which is the most appropriate sales promotion methods for this.

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Solution

(i) Providing clean water
(ii)
(iii) Indirect
(iv) Rebate, Discount.

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The court passed an order that all schools must have water purifier for the school children as

(i) Society in general is more concerned about quality of life.

(ii) Innovative techniques are being developed to manufacture water purifier at competitive rates.

(iii) Incomes are rising and children at home are also drinking purified water.

(iv) The government is also showing positive attitude towards the water purifier business.

Identify the different dimensions of business environment by quoting from the above details.

A company X Ltd. manufacturing cosmetics, which has enjoyed a pre-eminent position in a business, has grown in size. Its business was very good till 1991. But after that, a new liberalised environment has seen an entry of many MNC's in the sector.

With the result, the market share of X Ltd. has declined. The company had followed a very centralised business model with directors and divisional heads making even minor decisions. Before 1991, this business model had sewed the company very well as consumers have no choice. But now, the company is under pressure to reform.

How will the changes suggested by you help the firm? (Keep in mind that the sector in which the company is FMCG).

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(i) Providing clean water (ii) (iii) Indirect (iv) Rebate, Discount.

(i) Providing clean water
(ii)
(iii) Indirect
(iv) Rebate, Discount.