International markets lack due to differences in language, preferences, customs, etc., across markets.

monopoly

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heterogeneity

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homogeneity

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Solution

The correct option is C homogeneity
International markets lack homogeneity due to differences in language, preferences, customs, etc., across markets. It becomes relatively more difficult for them to interact with one another and finalise business transactions.

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Customers are not homogeneous in the international market due to the different religion, caste, languages and so on.

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