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Question

is a form of licensing where a parent company grants another independent entity the right to do business prescribed by the parent company

A
Licensing
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B
Franchising
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C
Joint venture
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D
Partnership
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Solution

The correct option is B Franchising
Franchising is a unique form of licensing in which a parent company grants another independent entity the right to do business in a manner prescribed by the parent company’. The parent company which gives the permission is called franchisor, and the independent company which acquires the rights is called franchisee.

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