___ is a set of marketing tools that firm uses to pursue its marketing objective in the target market.
Marketing concept
Marketing
Marketing mix
None of these
Marketing mix is a set of marketing tools that a firm uses to pursue its marketing objective in the target market.
What is marketing concept? How does it help in the effective marketing of goods and services?
What is the marketing concept? How does it help in the effective marketing of goods and services?
Discuss in brief the concept of marketing mix.