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Question

_____ is careful monitoring of an organization's internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans.

A
Early scanning
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B
Economic scanning
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C
Environment scannong
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D
Customer scanning
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Solution

The correct option is C Environment scannong

Environment scanning can be defined as the process by which organisations monitor their relevant environment to identify opportunities and threats affecting their business. The environment scanning is applied to both external as well as internal scanning process as business environment includes both external as well as internal environment in which the business is practiced.


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