A quantity which has only magnitude but no direction is called a scalar quantity.
A quantity which has both the magnitude and direction is called a vector quantity.
Electric potential is defined as the amount of work done in bringing a unit positive charge from infinity to a point against the direction of an electric field.
Work done is a scalar quantity and is defined as the dot product of force and displacement.
Since the potential is also a form of work done which in turn is stored as potential energy, potential is a scalar quantity.