It is because of the inability of ns2 electrons of the valence shell to participate in bonding that
Sn4+ is reducing while Pb4+is oxidizing
As we go down the group, the outermost s electrons of the ns2 np2 configuration tend not to participate in bond formation. Hence, the stability if +4 oxidation state decreases and the stability of the +2 oxidation state increases (as we descend). This is called inert pair effect.
This implies that Pb4+ would want to grab two electrons and become the more stable Pb2+ and itself get reduced. Hence Pb4+ is oxidizing. Likewise, for tin, Sn4+ is more stable than Sn2+ and hence, the latter ( as in - Sn2+) is reducing.