It makes sense that a human with excessive body odour may have trouble convincing other people to date them. Beyond that, most people probably don't think that smell is a major factor in deciding who to date or have children with.
However, evidence suggests that there is a connection between personal odor and immune genes. Studies indicate that humans prefer the odor of individuals whose immune system genes are different than their own.
What could be the evolutionary benefit of people with different immune system alleles mating?