Keeping the view of marketing an organization that enjoys competitive advantage in an industry has done so by ________.
A
constantly enlarging its marketing activities
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B
creating superior value for consumers
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C
focusing on long-term profit
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D
charging lower prices than competition
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Solution
The correct option is A creating superior value for consumers The competitive advantage in an industry is gained by creating a superior value for the consumers that the organization is targeting and implying the marketing to the comsumers.