Commercialisation of cricket- A media & market perspective
Kerry Packer ...
Question
Kerry Packer introduced innovations to the game of cricket through the one-day international format. What was his main motive?
A
To contribute to cricket.
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B
To reach more people.
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C
To make money.
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D
To gain political power.
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Solution
The correct option is C To make money. Kerry Packer recognised the money making potential of cricket as a televised. He wanted to reach out to more people and earn money through advertisements. He was the brain behind the 'World Cricket Series'.