Question

Kirmani's research, as described in the passage, suggests which of the following regarding consumers' expectations about the quality of advertised products?

• A. Those expectations are likely to be highest if a manufacturer runs both black-and-white and colour advertisements for the same product.
• B. Those expectations can be shaped by the presence of colour in an advertisement as well as by the frequency with which an advertisement appears.
• C. Those expectations are usually high for frequently advertised new brands but not for frequently advertised familiar brands
• D. Those expectations are likely to be higher for products whose black-and-white advertisements are often repeated than for those whose colour advertisements are less often repeated.
• E. Those expectations are less definitively shaped by the manufacturer's advertisements than by the information that consumers gather from other sources.

Answer 1

Answer: (B)

Those expectations can be shaped by the presence of colour in an advertisement as well as by the frequency with which an advertisement appears.

Option B says that those expectations can be shaped by the presence of colour in an advertisement as well as by the frequency with which an advertisement appears as Kiramani's research talks about the effect of colour and frequency of advertisements broadcasted. The other options are wrong as Kirmani's research is not in favour of black and white coloured advertisements; the passage doesn't talk about familiar or unfamiliar brands, or the information consumers acquire through different sources. The correct answer is B.Those expectations can be shaped by the presence of colour in an advertisement as well as by the frequency with which an advertisement appears.