Question

Long Answer Questions:-
A toy car free with Maggi Noodles is an example of one of the techniques of sales promotion. Name this technique and also explain any other three sales promotion techniques.

Answer 1

The technique in the mentioned case is Product combinations.

Three sales promotion techniques:

1. Rebate: Offering products at special prices, to clear off excess inventory. Example, a car manufacturer’s offer to sell a particular brand of car at a discount of Rs 10,000, for a limited period.

2. Discount: Offering products at less than list price. Example, a shoe company’s offer of ‘Discount Up to 50%’ or a shirt marketer’s offer of ‘50+40% Discount’.

3. Refunds: Refunding a part of price paid by customer on some proof of purchase, say on return of empty foils or wrapper. This is commonly used by food product companies, to boost their sales.