Question

Long answer type questions.

What do you mean by itinerant retailers? Explain its features.

Answer 1

Itinerant traders are retailers who do not have a fixed place of operation. That is, they do not have a shop from where they sell their products. They are also known as mobile traders, as they keep moving from place to place to sell their products. They are generally found on street sides and they shift their place of operation in search of more customers. They usually sell low-priced and non-standard goods.
Features of itinerant traders:
i. Low price of goods: Itinerant traders generally deal in low-priced goods, such as toiletries, vegetables and fruits that are of daily use to customers.

ii. Personal attention to customers: Itinerant traders deal directly with consumers and are, therefore, able to give more attention to them.

iii. Easy availability at short notice: Itinerant traders move from place to place and provide goods at the customers’ doorsteps.

iv. Lower possibility of losses: Itinerant traders deal in consumer goods that are low-priced and meant for daily use. Thus, the probability of their incurring losses is minimised.

v. Wide range of goods: Itinerant retailers generally offer customers a wide variety of goods such as stationery, toiletry products, ice-creams and snacks.