Question

Luxury hotels that hire a celebrity chef to promote their restaurant adopt the following branding strategy:

• A. Brand extension
• B. Line extension
• C. Co-branding
• D. Individual brand for each product line
• E. New brand
• F. None of the above is correct

Answer 1

The correct option is C

Co-branding

Answer option C: Co-Branding

Explanation: Co-branding is a promoting strategy that uses various brand names on a service or a product, as a feature of an essential partnership. Otherwise called a brand partnership, co-branding incorporates a few unique kinds of branding collaboration of either two businesses or people.