Mable Company is manufacturing health powders and chywanprash for domestic and export markets. Mable has enjoyed a substantial market shares and also has a loyal customer following. However, it has been facing problems because they haven’t been able to meet sales targets and the required customer satisfaction. Also, the health market in Indian has grown tremendously and new players have come with better technology and pricing thus causing problems for the company. Mable plans to revamp their controlling systems and take other steps necessary to rectify the problems they are facing.
(i) Identify the benefits Mable company will derive from a good control system?
(ii) How can the company relate its planning with control in this line of business to ensure that its plans are actually implemented and targets attained?
(iii) Specify the steps in the control process that the company should follow to remove the problems it is facing?
(iv) What techniques of control can the company use?
Mable Company is manufacturing health powders and chywanprash for domestic and export markets. Mable has enjoyed a substantial market shares and also has a loyal customer following. However, it has been facing problems because they haven’t been able to meet sales targets and the required customer satisfaction. Also, the health market in Indian has grown tremendously and new players have come with better technology and pricing thus causing problems for the company. Mable plans to revamp their controlling systems and take other steps necessary to rectify the problems they are facing.
(i) Identify the benefits Mable company will derive from a good control system?
(ii) How can the company relate its planning with control in this line of business to ensure that its plans are actually implemented and targets attained?
(iii) Specify the steps in the control process that the company should follow to remove the problems it is facing?
(iv) What techniques of control can the company use?
(i) With a good control system Mable company can utilise human and physical resources optimally to avoid wastage and spoilage. Controlling also identifies shortcomings of the earlier plans and the new plans changing in Mable company to achieving their organisational goal of enjoying favourable market share as well as customer loyalty.
(ii) Planning is looking ahead while controlling is looking back. Controlling involves moving downward to upward by evaluating organisation’s past, make corrective actions in the present and make improvements for the future in Mable company.
(iii) In Mable company’s case a control by exception can be undertaken. Under this principle, as competition has led to declining in Mable company’s market share, this deviation can be tackled through human intervention by the top management is make quick decisions and introduce new strategies and revamp their controlling systems. As the controlling process can be expensive, the quick decisions from top management will ensure preparation and execution of quick strategies and plans for achieving organisational goal of retaining a favourable market share.
(i) With a good control system Mable company can utilise human and physical resources optimally to avoid wastage and spoilage. Controlling also identifies shortcomings of the earlier plans and the new plans changing in Mable company to achieving their organisational goal of enjoying favourable market share as well as customer loyalty.
(ii) Planning is looking ahead while controlling is looking back. Controlling involves moving downward to upward by evaluating organisation’s past, make corrective actions in the present and make improvements for the future in Mable company.
(iii) In Mable company’s case a control by exception can be undertaken. Under this principle, as competition has led to declining in Mable company’s market share, this deviation can be tackled through human intervention by the top management is make quick decisions and introduce new strategies and revamp their controlling systems. As the controlling process can be expensive, the quick decisions from top management will ensure preparation and execution of quick strategies and plans for achieving organisational goal of retaining a favourable market share.
