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Question

Major pricing strategies do not include ______.

A
Competition based pricing
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B
Customer value based pricing
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C
Cost based pricing
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D
Discount and bonus pricing
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Solution

The correct option is D Discount and bonus pricing

Here are some of the various strategies that businesses implement when setting prices on their products and services.

  • Pricing at a Premium. With premium pricing, businesses set costs higher than their competitors.
  • Pricing for Market Penetration.
  • Economy Pricing.
  • Price Skimming.
  • Psychology Pricing.
  • Bundle Pricing.

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