Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production:
(i) Identify the marketing management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of:
(a) Main focus
(b) Means and ends.

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Solution

(i) Production concept
(ii) Give difference,

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Similar questions

Q. Three Mark Questions:-
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the marketing management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of:
(a) Main focus and
(b) Means and ends.

Q. Long Answer Questions:-
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the marketing management philosophy adapted by Nisha.
(ii) Explain this philosophy.

"Large scale production to decrease the cost" is the main focus of which marketing management philosophy

A company is manufacturing garments. The manager wants to increase profits by :

(i) Purchasing new high-speed machines

(ii) Increasing the sale price

(iii) Using waste materials in the manufacturing of stuffed (or soft) toys.

He decided that using waste material to increase the profit is the best solution for him.

(i) Identify the marketing management philosophies for each option considered by the manager to increase profits. Explain whether the concept decided by the manager is beneficial or not.

(ii) To complete the process of the concept identified what further steps does the manager need to take?

Red Ltd. company believed that they could maximise their profits by producing hair gels at large scale. Conversely, Blue Ltd. company who also sells hair gels laid more emphasis on society and customers' need rather than quantity of hair gels. Blue Ltd grew within a few years and reached the heights of the business environment while Red Ltd. is suffering losses and is on the edge of closing down.

(i) What could be the possible reasons for Red Ltd. closing down?

(ii) Which marketing management philosophy do you think both the companies followed?

(iii) How can Red Ltd. company overcome its depressed position?

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(i) Production concept(ii) Give difference,

(i) Production concept
(ii) Give difference,