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Selling vs Marketing

Market influe...

Question

Market influences the choice of channels of distribution. Identify the factors related to market.

A

For consumer market, retailer is essential whereas in business market we can eliminate retailing.

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B

For large market size, there are many channels, whereas, for small market size direct selling may be profitable.

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C

For highly concentrated market, direct selling is preferred.

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D

All of the above

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Solution

The correct option is D All of the above
Market influences sometimes called the internal environment include price, human resources, and firm culture. External influences, or the external environment, include technology, competitors and the economy.
Small businesses tend to have more control over internal influences than external ones.

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Q. It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.
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Selling vs Marketing

Standard XII Business Studies

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