Marketer has to decide whether the product will be sold under brand name or ______ name.

General

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Generic

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses

Non brand

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Branded

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Open in App

Solution

The correct option is C Generic
A generic brand is a type of consumer product that lacks a widely recognized name or logo because it is typically isn't advertised. Generic brands are usually less expensive than brand-named products. The marketer has to decide whether to develop a brand for the specific product over give it a generic brand without spending on the advertisement and promotions

Suggest Corrections

Similar questions

Q. Products sold under a brand name used to command premium prices because, in general, they were superior to non-brand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices' Paradoxically, brand 'names area bigger marketing advantage than ever.
Which of the following, if true, most helps to resolve the paradox outlined above?

Q. Branding means stamping a product with a particular name or sign.

A brand is the identification of a product. It can be in the form of a name, ___ or design.

Q. Find a rule to decide whether a given rational number has terminating or non-terminating decimal expansion by looking at its denominator.

Procter and Gamble (India) have many products such as Vicks(health care), Ariel and Tied (fabric care), pamper( baby care). While LG and Samsung use the same name for all the products be it TVs, refrigerators, washing machines. they are all sold in the name of LG or Samsung. These decisions, whether to sell under different names or single name, forms an important area of marketing functions. Identify it.

Join BYJU'S Learning Program