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Question

Markets and consumer behaviour includes ___________.

A
market segmentation
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B
market size
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C
buyer loyalty
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D
all of these
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Solution

The correct option is D all of these
Market and consumer behaviour mainly deals with the study of deviation of forces of market and consumer's reaction to a change in price level of the economy. Markets and consumer behaviour includes:
a) market segmentation
b) market size
c) buyer loyalty


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