(i) In a monopolistic competition, firms sell differentitated products that are close substitutes, thus they face a downward sloping demand curve that is slightly flat.
(ii) In a perfectly comptetitive market, the firm faces a horizontal, perfectly elastic demand curve.
(iii) In an oligopoly, firms face a kiked demand curve because of price rigidity.
(iv) A monopoly firm faces an inelastic, steep, downward sloping demand curve.