_________ may include inventions and techniques which affect the way of doing things that is, designing, producing and distributing products.
A
Research and Development
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B
Company Image and Brand Equity
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C
Value system
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D
All of above
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Solution
The correct option is A Research and Development Research and development, also known in Europe as research and technological development, refers to innovative activities undertaken by corporations or governments in developing new services or products, or improving existing services or products. R&D (Research & Development) plays a very important role in the success of a business.Every failure in a R&D effort increases the pressure to perform. R&D helps a business to have a competitive edge over its competitors.
It is the R&D function that develops plans much ahead other functions.