Measurement provides a standard for every day things and processes. From weight, temperature, length even time is a measurement and it does play a very important role in our lives.
The money or currency we use is also a measurement. And think of the rumble that can be caused if it wasnt there. We would have been living in the age old barter system days and all these technological advances wouldn't have been made.
Thanks to these measurements present with us is the world is the same as we see today.