Question

Mention some important characteristics of novel which increased their popularity among the readers.

Answer 1

The most important characteristics of the novels were as follows.
People had easier access to books with the introduction of circulating libraries in 1740. Technological improvements in printing brought down the price of books and innovations in marketing led to expanded sales. In France, publishers found that they could make super profits by hiring out novels by the hour. The novel was one of the first mass-produced items to be sold. While reading novels, the reader was transported to another person’s world, and began looking at life as it was experienced by the characters of the novel. Besides, novels allowed individuals the pleasure of reading in private, as well as the joy of publicly reading or discussing stories with friends or relatives.