Most of the joint ventures took place only for the technological factors. Which of the merit is highlighted in the question?
Only increase in labour cost beyond 2% should be brought to the notice of the management. Which principle of control is highlighted by this statement?
You have been appointed as a Brand Manager of Ford Motors. The company is to introduce a compact small car in Indian Market. The name of the car is yet to be decided. You have been asked to chair a brainstorming session. Before the suggestions come forward you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples.
(i) Identify which of these does branding a component of?
(ii) Explain the features of a good brand name for Ford Motors with suitable examples only in the context of the case study.