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Ways of Consumer Exploitation

Mr. Rohit was...

Question

Mr. Rohit was selling home-made pickles in which he added onion powder. But while marketing his brand in the newspaper, he mentioned that it is a no-onion, no-garlic pickle to boost sales.

How is Rohit exploiting customers?

A

Adulteration

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B

Misinforming about the ingredients

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C

Selling sub-standard products

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D

Misleading through advertisements

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Solution

The correct option is D Misleading through advertisements
False advertising or misleading advertisements is described as a crime or misconduct of publishing, transmitting, or otherwise publicly circulating an advertisement that contains a false, misleading, or deceptive statement. It is made intentionally or recklessly to promote the sale of property, goods, or services to the public.

Here, it is a case of misleading through advertisements as it was claimed that the pickle is a no-onion, no-garlic product even though it contained onion.

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Similar questions

Q. Mr. Rohit was selling home-made pickles in which he added onion powder. But while marketing his brand in the newspaper, he mentioned that it is a no-onion, no-garlic pickle to boost sales.

How is Rohit exploiting customers?

Q. Rohit observed two slides under light microscope and identified them as onion peel and cheek cells . How did he reached to his conclusion ?

Q. Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para.

Q. A shopkeeper was selling all his items at

20

% discount. If Rohit bought a coat which was marked at

2400

, how much did he pay for the coat?

Q. Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so. Tanish told that they were under pressure to satisfy the conusmers, but stated that the cusumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot acieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para.

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