Mr. Shubhendu Bose is the owner of 'Bikmac Enterprises' carrying on the business of manufacturing various kinds of biscuits. !was a lot of discontentment in the organisation and the targets were not being met He asked his son, Naval, who had fitly completed his MBA, to find out the reason. Naval found that all decision making of the enterprise were in the hands of ether. His father didn't believe in his employees. As a result both the employer and the employees were not able to understand each others message in the same sense. Thus, the employees were not happy and targets were not met.
(a) Identify any two communication barriers because of which Bikmac Enterprises was not able to achieve its target.
(b) Sate one more barrier each of the types identified in (a) above.

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Solution

(a) The two communication barriers of which Bikmac Enterprises was not able to achieve its target are:
(i) Organisational Barriers: The type of organisational barrier because of which Bikmac Enterprises was not able to to achieve its targets is 'Policy of the organisation'. If the organisation's policy (such as following a centralised organisational structure) does organisational structure, free flow of communication is restricted.
(ii) Personal Barriers: The type of personal barrier because of which Bikmac Enterprises was not able to achieve its targets is tow confidence on subordinates by the superior'. When the superior does not have confidence on the subordinates. he is unwilling to involve them in discussions and other matters. This leads to a communication gap between the two.
(b) Types of Organisational Barrier:
Rules and regulations. Rigid rules and regulations hamper effective communication. Such rules as following strict channels of communication (through scalar chain) make the communication process cumbersome and lead to delays in the flow of information.
Types of Personal Barrier:
Fear: At times, due to difference in status and authority. the subordinates fear their superior and often hesitate to communicate freely with them. In such cases, the communication is suppressed.

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Installing award or certificate for best performance.

∙

Rewarding an employee for giving valuable suggestions.

∙

Congratulating the employees for good performance.
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(b) State the' incentive' under which the employees are motivated.
(c) State any two values which the production manager wants to communicate to the society by his work and behavior.

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