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Business Studies

Licensing and Franchising

Mutual exchan...

Question

Mutual exchange of knowledge, technology and patent is known as ___________.

A

one man lisencing

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B

cross- licensing

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C

royalty licencing

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D

penalty licensing

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Solution

The correct option is D cross- licensing
Mutual exchange of knowledge, technology and patent is known as cross-licensing. This usually happens in case of joint ventures or mergers between two companies.

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Licensing and Franchising

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