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Question

Name the business enterprise that is engaged in the sale of goods and services directly to the ultimate customers?

A
Retailer
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B
Wholesaler
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C
Manufacturer
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D
Brokers
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Solution

The correct option is A Retailer
  • A retailer is a business enterprise that is engaged in the sale of goods and services directly to the ultimate consumers.
  • He/she normally buys goods in large quantities from wholesalers and sells them in small quantities to the ultimate consumers.
  • He/she represents the final stage in the distribution where goods are transferred from the hands of traders to final consumers or users.

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