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Business Studies

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Name the busi...

Question

Name the business enterprise that is engaged in the sale of goods and services directly to the ultimate customers?

A

Retailer

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B

Wholesaler

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C

Manufacturer

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D

Brokers

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Solution

The correct option is A Retailer
A retailer is a business enterprise that is engaged in the sale of goods and services directly to the ultimate consumers.
He/she normally buys goods in large quantities from wholesalers and sells them in small quantities to the ultimate consumers.
He/she represents the final stage in the distribution where goods are transferred from the hands of traders to final consumers or users.

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