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Question

Now what if a company called Kraftwheel starts manufacturing shoes, it steps in the shoes of the seller. So hence it actually moved vertically backward in the process chart. That’s why it is called as ______________.


A

Backward Vertical Integration

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B

Forward Vertical Integration.

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C

Middle Vertical Integration

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D

None of the above

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Solution

The correct option is A

Backward Vertical Integration


Now what if a company called Kraftwheel starts manufacturing shoes, it steps in the shoes of the seller. So hence it actually moved vertically backward in the process chart. That’s why it is called as Backward Vertical Integration.


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