Now what if a company called Kraftwheel starts manufacturing shoes, it steps in the shoes of the seller. So hence it actually moved vertically backward in the process chart. That’s why it is called as ______________.
Backward Vertical Integration
Now what if a company called Kraftwheel starts manufacturing shoes, it steps in the shoes of the seller. So hence it actually moved vertically backward in the process chart. That’s why it is called as Backward Vertical Integration.