___ of production leading to superior quality products saves a lot of time, energy and investment.

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Q. Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers' expectations. The finance department blames both production and marketing for declining return on investment and bad marketing.

State the quality of management that the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?

Q. Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers expectations. The finance department blames both production and marketing for declining return on investment and bad marketing.

What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?

Q. Products sold under a brand name used to command premium prices because, in general, they were superior to non-brand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices' Paradoxically, brand 'names area bigger marketing advantage than ever.
Which of the following, if true, most helps to resolve the paradox outlined above?

Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwaves, refrigerators, and air conditioners. The company's margins are under pressure and the profits and market share are declining. The production department blames the marketing department for not meeting sales targets and marketing blames production department for producing goods, which are neither of good quality nor meeting, customers expectations. The finance department blames both the production and the marketing department for a declining return on investment and bad marketing.
Which quality of management do you think the company is lacking? Explain briefly. What steps should the company's management take to bring the company back on track?

Q. A cosmetic manufacturing company is spending a lot of money on advertisement to sell their products as they believe that the sale of goods depends largely on the quality of advertisement.
Name the marketing philosophy followed. State any other two marketing philosophy.

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