On account of the earth rotating about its axis:-
The more technical version would be that all points on the surface of Earth has the same angular velocity, from the definition of rigid body. Tangential velocity is related to angular velocity as“v=r.w” where ‘v’ is tangential velocity, ‘w’ is angular velocity and ‘r’ is the radius at a certain point. From this equation, we can see that velocity depends on the radius and since radius increases as we go towards the equator and decreases away from it, the velocity also varies in the same way.