Let the CP of an article be x.
SP of the article = ₹144
Loss = 10%
Therefore, CP is more than SP.
Now, Loss = CP − SP and Loss = Loss percent × CP
Therefore, CP of the article = ₹160
Now, in order to gain 10%, let the new SP be y.
Gain = Gain percent × CP
=
= ₹16
SP = CP + Gain
= ₹160 + ₹16
= ₹176
Hence, the correct option is (c).