Question

On the basis of durability, consumer goods are classified in four categories.

• A. True
• B. False

Answer 1

The correct option is B False

A product is an item offered for sale. It can be an item or a service, virtual or cyber form. Consumer products are the merchandise or other items of common and daily use ordinarily bought by individuals or house holds for private consumption. Consumer goods are classified in three categories i.e convenience goods, shopping goods, specialty goods on the basis of buying behaviour of the consumer towards these goods.