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Question

Explain the visual culture (picture, calendar, cartoon etc) in print which developed in the 19th century.

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Solution

By the 19th century, a new visual culture consisting of painting, calendar and cartoons developed. The growth in the number of presses resulted in the increase in the copies of images. The works of painters like Raja Ravi Verma were then printed in large numbers. Since it was now easier to reproduce paintings in books and calendars far more easily than earlier, artists produced more paintings for the purposes of printing in books and calendars. Thus, there was an increase in the number of paintings and calendars. Calendars with the themes of religions and culture, modernity and fashion were inexpensive and could be afforded and patronized by many people.

By the 1870s, artists and satirists started publishing cartoons and caricatures as a response to the changes taking place in the society and political arena. Cartoonists ridiculed Indians trying to adapt Western fashion and style, while cartoonists pro-Imperialists criticised nationalists, national satirists criticized the British through cartoons. This art of cartoons and caricatures as a popular form of critique flourished and is prevalent even today.


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