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Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). ... In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
So on-page SEO is important because depending on the keyword, it can help a site rank without other efforts. ... The word On-page SEO is referred to all the things that you can apply to your website in order to rank it better along with its proper optimization over different search engines.
On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It's important to understand the difference between on page and off page SEO.