People interact with others in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. Therefore, marketing is a ___ process.

Social

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses

Economical

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Political

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Financial

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Open in App

Solution

The correct option is A
Social

People interact with others in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. Therefore, marketing is a social process.

Suggest Corrections

Similar questions

___ refers to a social process whereby people exchange goods and services for money or for something of value to them.

Q. Whenever some people wish to enter into the business world it is a must for them to approach a bank. What services do banks provide them in this regard?
A. Banks act as payment agents by operating current accounts, paying cheques and receiving payments for them.
B. Maintaining account books for them for their day-to- day activities so that they are not required to appoint account/finance personnel on a regular basis.
C. Lending money by way of overdraft, instalment loan, credit or advance for business activities

Q. It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target—and only members of the program target—to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare, and mass marketing—a marketing approach that aims at a wide audience—remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed.

Q. The author mentions “trousers” (lines 9 and 11) most likely in order to

Q. You are a member of a social service club. You have been asked to deliver a speech to the people of a neighbourhood, explaining to them the importance of good sanitation and hygiene practices. Which option is the most appropriate to include in the speech?

Q. There is a shift in our economy from a manufacturing to a service orientation. The increase in service sector will require the managers to work more with people rather than with objects and things from the assembly line. The passage best supports the statement that-

Join BYJU'S Learning Program

People interact with others in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. Therefore, marketing is a ___ process.

The correct option is A Social People interact with others in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. Therefore, marketing is a social process.

The correct option is A
Social

People interact with others in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. Therefore, marketing is a social process.