Question

PESTLE Analysis is a part of _________.

• A. external environment
• B. micro-environment
• C. macro-environment
• D. internal and micro-environment

Answer 1

The correct option is C macro-environment

PESTLE Analysis is a part of macro environment. PESTLE Analysis is regarded as a concept in marketing principles. It can be defined as a strategic management tool or method used in the business environment in order to analyze the effects of macroeconomic factors in the organizational activities.