Question

PESTLE analysis is a useful tool for understanding the 'big picture' of the ________ in which an entrepreneur is planning to operate.

• A. environment
• B. strategy
• C. position
• D. marketing proposition

Answer 1

The correct option is A environment

PESTLE analysis is a useful tool for understanding the 'big picture' of the environment in which an entrepreneur is planning to operate. PESTLE analysis involves a method which helps to identify the macroeconomic factors' effects in the business organization. PESTLE analysis is necessary as it has a profound impact on the performance of the organization.