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Question

Porter's approach to the industry analysis does not include ______.

A
bargaining power of suppliers
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B
technological advantage
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C
bargaining power of customers
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D
threat to new entrants
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Solution

The correct option is B technological advantage
Porter identified five factors that act together to determine the nature of competition within an industry. These are Suppliers bargaining Power, Buyer's bargaining Power, Competitive Rivalry, threat of substitution and threat of new entry.


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